" Installing solar panels was never part of my family's business plan. About eight years ago, this technology was still very new. However, deep down, my brother and I knew that a solar power system would benefit our business. This year marks the 40th anniversary of Jongjaroen Farm, a business specializing in egg farming, livestock, and animal feed. Our parents were committed to running a clean, organic farm that remained affordable for everyone.
Many people may not realize that energy costs are the heart of this business. We need to maintain proper conditions for our livestock, including temperature control and sterilization of animal feed. As a result, energy expenses account for a significant portion of our operational costs. Our parents once experimented with biodiesel, but it wasn’t an efficient investment, which led them to have little interest in renewable energy at the time.
My brother and I have known the founders of Greenergy since the company first started. We recognized their dedication and found that their business philosophy aligned with that of our parents. With well-planned analysis and calculations, we worked with Greenergy to present the idea to our parents. Eventually, they approved the installation of our first solar power system through an equipment leasing model with Greenergy Thailand.
Today, we have expanded our solar investment, now exceeding 5 MW, and we plan to develop a solar farm this year. The solar system has greatly benefited our business, helping us move closer to our goal of becoming an Absolute Organic Farm—fully powered by clean energy. It is truly rewarding to see our vision materialize, benefiting our family business while upholding the quality, principles, and values set by our parents. By combining their pioneering vision with our commitment and belief in sustainable energy, we have been able to innovate, grow, and carefully choose the right business partners."
A special thank you to Mr. Sira Polpanumas, the successor of Jongjaroen Farm Co., Ltd., a leading egg farm, livestock, and animal feed business, for trusting Greenergy (Thailand) Company Limited as a business partner in integrating solar energy as part of their clean energy production process.
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